Month: November 2021

There is no easier way to connect with your customers and build lasting relationships than by providing them a quality product at an excellent value. In the modern economy, most individuals will research a product and look for the best possible price before taking the plunge and spending money on it. For this reason, having the ability to pass value to your customers with factory second mattresses has never been more important.

What Are Factory Second Mattresses?

If you are new to the mattress industry or are a seasoned vet, you likely have heard of factory second mattresses. While, in the past, many retailers have shirked away from factory second mattresses, modern sanitization and restoration processes have made the value obtained by reselling factory second mattresses higher than ever. At SP National Management, we have perfected this process and continually provide superior value to our partners that can be passed on to customers.

Factory second mattresses are often returned or discontinued mattresses that have been sanitized and restored to their original luster for resale. SP National Management receives daily shipments of an enormous quantity of these mattresses from all major manufacturers and resellers nationwide, and restore them to the market in pristine condition at a fraction of their original wholesale cost. This allows retailers the opportunity to pass value on to their customers while still providing superior products.

What Factory Second Brands Are Available?

SP National Management is committed to providing our partners with the top brands their customers are looking for at great prices. This includes brands such as King Koil, Simmons Beautyrest, Serta iComfort, iSeries and many more brands that your customers have put their trust in for years. We will deliver a unique mix of sizes and levels of quality based on the demographics and unique markets served by your retail location.

If there was a way to affordably and easily expand your product lines as a mattress or furniture store owner, would you pursue it? Having a wide product variety can help ensure that you have the product that your potential customers are looking for. At SP National Management we are committed to helping retail locations expand their mattress selection without breaking the bank.

Product Variety

At SP National Management, we stock, restore and supply the most overstock and liquidation mattresses to retail locations in the country. Our available factory second mattresses include top of the line brands that your customers have grown to trust in a wide variety of sizes. Whenever you need to increase your inventory, SP National Management can deliver you an ample mix of product that is designed to sell to your store’s particular demographic needs.

High-Quality Mattresses

While the concept of a factory second mattress has gotten a bad rep for many business owners, we have perfected the process of sanitizing and restoring these mattresses to meet their original quality. Even with the extra effort put into ensuring the best possible product, we still provide processed, promo brand name Queen and King mattresses starting below $100. We are confident you and your customers will be satisfied with the quality of our products

Demographic Specific Shipments

Depending on the target demographics of your individual business, we can provide the factory second mattress brands and sizes that are most likely to sell for your specific retail location. You will still have access to the same great product variety available through SP National Management. With our access to high-quality mattresses, you can easily expand your mattress selection.

Social media has become a dominant force in recent years for marketing your business online. By investing in social media you are creating a direct connection with your customers and establishing a customer service channel that is available at all times. Here are some ways you can start to build your mattress business with social media.

Find Your Audiences
Nearly 79% of internet users worldwide use Facebook according to the most recent statistics available through Pew Research Center and that number is only expected to rise in the upcoming years. The big takeaway from this is that your target demographics and potential customers are already there if you know how to find them and market your products to them. In most cases, the best place to start is with Facebook Ads that can expose your business to your targeted demographics.

Provide Great Content
If you aren’t providing great content to your audiences on social media, they won’t likely pay much attention to your posts. Make sure the posts you make are entertaining or informative to give your audiences value. If you are stuck and don’t have any ideas, re-share relevant industry news or entertaining posts to build engagement.

Be Consistent
Consistency is key if you want to build your mattress business with social media. It is important to remain diligent with your posting to continue to provide value to your audiences. If you don’t continue to provide fresh content, your progress could be lost as your audiences lose interest in your business on social media.

Be Responsive
Just having a social media page isn’t enough to help build your business. Much like a personal page, business pages should be actively engaging with customers and relevant businesses in the industry, such as mattress companies that you provide. If you aren’t regularly checking your social media accounts to reply to comments or messages, you likely won’t be receiving any benefits from having the social media pages.